The conference Color in Beauty: From Symbolism to Adaptation Worldwide, will be presented by Beautystreams’ marketing manager Michele Superchi on Thursday, February 8th from 12:45 pm to 1:30 pm.

Superchi will talk about the importance of color as a vehicle of communication in the beauty industry, and how the cultural symbolism of color varies from one region to another. Current color makeup trends will be discussed, as well as future insights.